About Wisconsin Wicks

Ashley Plac Shearrow peacefully sitting on a bench, enjoying the serene beauty of a sunset

Our Beginning

Hi there!  I’m Ashley, the heart behind Wisconsin Wicks.  Our journey began in 2020 amid the backdrop of the COVID19 pandemic. It originated as a humble candle making hobby. Another way to keep my hands busy throughout the quarantine, and my mind busy amidst the heartbreak.

As the pandemic waned, I was finally able to spend time with my family – my greatest joy in life. I hugged my Mom, Dad, and sisters for the first time in months. As I embraced them, I soaked in every detail – the tightness of their embrace, the feel of their clothes in my hands…and their scent. 

The familiar aroma of their fabric softeners and perfumes unlocked old memories.  Transported back in time, I felt the thrill of staying out late on a school night with my sisters. Memories of morning walks with my Mom filled my heart with serenity. Excitement, brought on by Christmas mornings past flooded my veins. As I breathed in their fragrance, I relived my most cherished memories. This event altered my course. Keeping this joy all to myself was not an option. I decided to spread it, through Wisconsin Wicks.

A wooden bench with an engraving that reads always be a little kinder than necessary

Our Mission

At Wisconsin Wicks, our mission is to provide our customers with the same memory-activating trigger that I experienced when I breathed in my Mom’s perfume. We want to help you build an ambiance. One that lingers in your special space and becomes intertwined with your most treasured moments. Imagine lighting a candle and, with each flicker, reliving the warmth of togetherness.

This concept, coupled with our core values of community, honesty, and hard work has transformed a hobby into a vision. Our candles are more than just home furnishings or fragrances; they’re nostalgia. Whether you reside in Wisconsin or are visiting the Midwest, our goal is to transport you back to your most precious memories. Back to the heartwarming embrace of family gatherings…back home.

Ashley Plac Shearrow standing on a bridge, silhouetted against a beautiful sunset backdrop

Our Invitation

We invite you to join us in our mission! Become a customer, spread the word, or stock our candles in your shop.  You’re not just supporting a brand. You’re contributing to a shared experience of joy, connection, and family.

Together, let’s light up more spaces, and share a warmth that spreads throughout Wisconsin and beyond!